WAY receives £10k donation after Sandwell Council nomination

July 2021

Sandwell Council in the Midlands has nominated WAY Widowed and Young to receive this year’s donation from the Institute of Cemetery and Crematorium Management (ICCM) scheme to charities that focus on bereavement related services or provide support to bereaved families.

Every year the ICCM distributes funds that have been received from the recycling of metals scheme.

Sandwell Councillor Danny Millard, cabinet member responsible for bereavement services, said: “We are very proud to be part of the ICCM’s charity scheme. WAY, like all charities, has been severely affected by the COVID-19 pandemic. The donation will go a long way to help the charity support young families during these very difficult times."

Several charitable organisations were identified and, following a random “lot drawing” exercise, WAY was selected to receive the £10,000 donation.

WAY’s Chair Joanna Sedley-Burke said: “This incredibly generous donation from Sandwell is very welcome at a time when running our usual fundraising events has been challenging due to coronavirus restrictions. Charities like WAY Widowed and Young that support people through bereavement have become more important than ever for so many who have lost loved ones during the pandemic. This donation will help us to continue to increase our support for those who sadly are eligible to join our charity, as well as helping us to reach out to young widowed people who could benefit so much from our support.”