Privacy policy


We want our members and those who support us, to feel confident and comfortable with how any personal information you share with us will be looked after or used. This Privacy Policy covers what information we collect and why, what we do and what we won’t do with the information, and what rights you have.  This policy applies to the WAY Widowed and Young website, our use of emails, and any other methods we use for collecting information.   

What information do we collect and why?

WAY Widowed and Young will only ever collect the information we need. This includes data that will be useful to help improve our services.     

If you do not provide us with requested information, we may not be able to properly perform our contract with you, such as setting you up as a WAY member.

The information will be retained for contractual and legitimate business interest reasons and comprises of: 

Information You Provide:

  • Personal details such as name, postal address, phone number, email address, date of birth, preferences, interests and experiences.
  • Sensitive information such as sexual orientation and ethnic group.
  • Financial information (payment information such as credit or debit card or direct debit details, and whether donations are Gift Aided).
  • Interaction history (bookings, attendance history, online purchases).
  • Details of correspondence sent to you, or received from you, including your opinions, attitudes and feedback.
  • Content you provide when you interact on the WAY website, such as creating, posting and sharing content and messaging and communicating with WAY and other members.  

Usage Details, IP Addresses, Cookies and Other Technologies  

As you navigate through and interact with our website, we may automatically collect certain information about your equipment, browsing actions and patterns, including your IP address. 

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. To find out more go to Google Analytics – Data privacy and security 

We also use cookies on our websites. Please see our Cookie Policy for information on the cookies we use and the purposes for which we use them.

What do we do with the information?

WAY Widowed and Young will use the information you provide:

  1. To communicate with members, supporters, staff, volunteers and trustees.
  2. To provide the services or goods that you have requested. This includes: applications for membership event bookings, donations, competition applications, participation in fundraising and campaigns and to provide information.  
  3. To conduct analysis to better understand how we can improve our services.
  4. To raise awareness about our work and wider bereavement issues.
  5. To process orders via the ‘WAY Shop’, deliver products and communicate with you about your order. 
  6. To invite you to provide feedback, for us to better understand your experiences and improve our service. 
  7. To respond to feedback and/or complaints. 
  8. To record any contact WAY Widowed and Young may have with you.  
  9. To process your donations or other payments, to claim Gift Aid on your donations and verify any financial transactions.
  10. To process applications for jobs or voluntary roles within the organisation. 
  11. To thank you for donations made to WAY Widowed and Young. 
  12. To identify visitors and contributors.
  13. To provide a personalised service to members when they visit the ‘member’s area’ within the website – this could include customising the content and/or layout of our pages for individual members. 
  14. To ensure we know how you prefer to be contacted.  
  15. To notify you of any changes to our services.  


Marketing covers information from WAY Widowed and Young about the goods and services sold, WAY fundraising, and information about our services and other work we do such as campaigning. Examples include articles within our member only magazine ‘WAY Forward’ sent via post and updates sent via email.   

You have a choice about whether you want to receive information about WAY Widowed and Young. Members can change their contact preferences at any time within their personal profile in the membership area of the website. Alternatively, you can contact us to update your contact preferences at WAY Widowed and Young, Suite 14, College Business Park, Uttoxeter New Road, Derby, DE22 3WZ or

Sharing your information

The personal information we collect about you will mainly be used by our Staff (and volunteers) at WAY Widowed and Young so that they can support you.

 WAY Widowed and Young will only share your information if:

  1. We are required to do so by law, e.g. by a law enforcement agency legitimately exercising a power or if compelled by an order of the Court.
  2. We believe it is necessary to protect or defend our rights, property or the personal safety of our people or visitors.  
  3. We are working with trusted partners and suppliers that are carrying out work on our behalf to deliver our services, but processing of this information is always carried out under our instruction. We carry out due diligence checks and have agreements in place to ensure that they have appropriate controls in place to secure your information.

WAY Widowed and Young will never sell or share your information to other organisations to use for their own purposes.

Sharing your Story

In addition to the above, some people choose to tell us about their own personal experiences to help further the work of WAY Widowed and Young and to support our campaigning efforts, raising awareness. Individuals may take on a role as a Media Volunteer, which may include them sharing sensitive information related to their health and family life in addition to their biographical and contact information. Prior to any story sharing, WAY Widowed and Young will gain explicit and informed consent.  

Storing your information

Information is stored by us on computers located in the UK. We may transfer the information to other reputable third-party organisations as explained above. We may also store information in paper files.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial processes to safeguard and secure personal data under our control.

While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur while it is under our control, we use our best efforts to try to prevent this.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict processes and security features to try to prevent unauthorised access.

Where you, or we, have provided a password enabling you to access parts of our websites or use our services, it is your responsibility to keep this password confidential. Please don't share your password with anyone.

We will keep your information only for as long as we need it:

  1. To provide goods, services or information you have requested.
  2. To administer your relationship with WAY Widowed and Young.
  3. To meet the preferences of members and supporters.
  4. To comply with our legal and compliance obligations.
  5. To resolve disputes.
  6. To ensure we do not communicate with people that have asked us not to. 

When we no longer need information, we will always dispose of it appropriately and securely. 

Your rights

The Data Protection Act gives you certain rights over your data and how we use it. This includes:

  1. The right in certain circumstances to have inaccurate personal data rectified, blocked, erased or destroyed.
  2. The right of access to a copy of the information we hold about you (known as a SAR - subject access request).

To find out more about exercising your rights, please see our Data Protection Policy. 

For more information about your rights under the Data Protection Act, go to the website of the Information Commissioner’s Office at   

WAY Widowed and Young is not a ‘public authority’ as defined under the Freedom of Information Act and we will not therefore respond to requests for information made under this Act; using the funds generously donated to us by our members and supporters for such activities is not in accordance with WAY Widowed and Young's charitable purposes.

Policy Exclusions

This policy applies to the WAY Widowed and Young website, our use of emails, and any other methods we use for collecting information. WAY Widowed and Young does not accept any responsibility or liability for:

  1. Links to third party websites: Our websites contain links to third party websites that WAY Widowed and Young believe may be of interest to our members or website visitors. This privacy policy only governs WAY Widowed and Young is not responsible for the privacy policies that govern third party websites, even where we have provided links to them. If you use any link on our website, we recommend you exercise caution and look at the privacy statement applicable to the website in question.
  2. Social Media Sites: WAY Widowed and Young operates a number of social media pages (including on Facebook, Twitter, YouTube, LinkedIn and Instagram). Although this policy covers how we will use any data collected from those pages, it does not cover how the providers of social media websites will use your information. Please ensure you read the privacy policy of the social media website before sharing data and make use of the privacy settings and reporting mechanisms to control how your data is used.
  3. Personal disclosure within WAY Online: When contributing to a discussion within WAY online (including Chat Rooms, Forums and Messaging), we strongly recommend you act cautiously should you choose to share any personal information that can be used to identify you. We are not responsible for the privacy of any identifiable information that you choose to post in our Membership area or other public pages of our websites.

Other relevant policies

The following policies of WAY Widowed and Young may also be relevant to Privacy matters:

  1. Data Protection Policy 
  2. Confidentiality Policy
  3. Cookie Policy
  4. Safeguarding and Welfare Policy
  5. Complaints Policy

Changes to this policy

WAY Widowed and Young reserves the right to change this policy at any time. In which case the amended policy will be updated on our website and will apply from the date we post them.   

If we make any significant changes in the way we treat your personal information, we will make this clear on the WAY Widowed and Young website.  

The format and content of our website changes constantly. You should refresh your browser each time you visit our sites to ensure that you access the most up to date version.

Our Contact Details

We can be contacted in the following ways:

WAY Widowed and Young, Advantage House Stowe Court Stowe Street Lichfield WS13 6AQ

Reviewed by WAY Board of Trustees, June 2020